In 2012, I was hired as the first employee of YC-backed FarmLogs—just three people, living on couches, with a vision to digitize farms, empower farmers, and fight Big Ag.
We grew to 70 people, raised $35MM, and had a third of American farmers on our platform. I led our design the whole time—first building our brand and architecting our entire cross-platform user experience from scratch. As we grew, I managed the design team, created our design hiring pipeline, and strategically planned our design work for product-market fit and growth.
Along the way, I also built and shipped my own products, founded design organizations in my community, and created a course at the University of Michigan to transform students into professional product designers.