My clients are usually software teams with a big goal. They need to build an incredible product fast, but they're hitting the limits of what they can design in-house.
I'm both a product designer and design coach. My first priority is helping my clients build something their customers love; a close second is teaching them to design better on their own.
The four least-teachable traits of great designers
Step one: literally put your priorities in order
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A rapid run-through of user journey mapping and minimal UI design
A glimpse at lean product design methods
Music tools for intuitive improvisation
I like making complex systems simple, adding delightful details, and supporting self-directed learning.
In 2012, I was the first employee of YC-backed FarmLogs. We started as three people on a couch, raised $35MM, grew to 70 people, and onboarded ⅓ of American farmers on our platform.
I led our design, built our brand, and architected our UX from the ground up. As we grew, I became Director of Product Design, hiring a high-performing design team and using design to drive product strategy.
Later, I co-created a design course at the University of Michigan. Our goal was to build practical design skills in our students, who went on to work at Google and other high-growth tech companies.
Before FarmLogs, I created my own Bachelors of Philosophy degree in Human-Computer Interaction. I've also founded local design organizations and served as a startup mentor at TechStars Mobility and other accelerators.
"Sam is an incredibly talented product designer and coach. He was instrumental in helping FarmLogs design a product and brand that quickly became recognized for our ease of use, igniting years of rapid growth for our company." "
"Within 5 minutes of Sam starting his talk, I texted my team: 'Damn, Sam is good.' I can't recommend Sam highly enough for anyone interested in creating early-stage products, gathering feedback from potential users, or just learning tips for making it through the emotional grind of startup life."
Whether your a founder, product leader, designer, student, or just curious about design—I'd love to hear from you.
Additional case studies and work samples available on request. Email for rates and availability.