Building a startup live on YouTube

I'm designing, building, and launching a startup product by myself—and recording every minute on YouTube


There's a lot of misleading talk about startups these days.

Having been part of a fast-growing YC startup, I wanted to show what the early days of making a product is actually like—so I built a startup product myself and filmed the entire process. Each video is hours long, and shows both my face and my screen as I design, code, run usability tests, and launch everything from scratch.

I've started researching with real users, designed a low-fidelity prototype, written a full production-ready app in Javascript, and launched a private beta--all in thirty 2-4 hours sessions, or about 60-70 hours of work.

Like in any startup, there's a rollercoaster of ups and downs. The visual brand was designed in a couple hours, but figuring out how to secure the database took almost a week. There are moments where I'm having a blast, moments where I want to give up, and lots of hours where nothing much happens at all.

If this project sparks your interest, you can follow along on my YouTube channel or directly on this project's playlist page. And don't forget to check out the product—Shuffleboard is a tool to help teams run collaborative meetings.

Note: these videos show the *complete* process—they are very long, and largely unedited. Check each video's title and description so you can find the parts you're most interested in (or just skip around randomly). I recommend watching on 1.5x speed.

Watch the full series



Looking for experienced design help? I design products and help scale design for ambitious software teams.